Here at Iceni, we are committed to removing barriers for women and girls in sport, empowering them to feel their most confident, be it on the pitch, at the gym, or just on a rest day.

When co-founders Francesca Hansen and Vanessa Smith compared their experiences with those of their daughters, they realised that there was still no active solution to the challenges that female athletes face in sport.

We believe that girls and women deserve to train and compete with no distractions; as we grow our community, we are dedicated to finding solutions to ensure that they can focus on their performance.

Periods should not be a barrier or a deterrent for females in sport.




The Iceni were a formidable ancient Celtic tribe led by the flame haired firebrand Queen Boudicca. After the Romans seized control of her lands, she inspired her people to rebel against the mighty force of the Roman Empire leading them to victory on numerous occasions. A true embodiment of girl power!
Boudicca's formidable strength, resilience and leadership embody the values of our brand and are the traits that we hope to inspire in all young girls and women.
After lots of hard work we are proud to introduce you to Iceni Silver. Iceni, the name of a proud tribe led by the true Warrior Queen, Boudicca.  She was a woman who fought for her daughters and people, letting nothing hold her back.
We are women, we are warriors, we are Iceni!





Iceni is a performance brand. Our product designers and developers work to create the highest performance product for women and girls competing in sport, from elite level to grassroots. We do not cut corners because the athletes that use our products don't cut corners either, they are striving for victory every day.


Welcome to our tribe. We are together as one in this mission to ensure all people can enjoy playing sport without having to overcome barriers. We at Iceni stand with all women, we strive to create the best possible products but we also take action when it's neelled to remove barriers that women and girls face in sport.


This is our Warrior Mentality. We never give in because we are confident of success. Whether that's inour mission to create the best possible performance products or your mission to be victorious in your chosen sport. Our products give you the confidence to perform and your successes give us the confidence to keep going.



Period pants and underwear are often made from multiple layers or absorbent and waterproof material to protect from leaks onto clothes, however, Iceni period wear goes one step further and is the only British period-wear manufacturer using anti-microbial SILVADUR™ technology. All products are manufactured in the UK, so as well as saving money on disposable period products, you're also helping to save the environment!


SILVADUR™ safely minimises any microbes that could cause odour or material degradation, effectively controlling bacteria, leaving you smelling fresh all day.


Our period pants hold up to 40ml of flow - equivalent to 8-12 tampons - which is double the capacity of other brands on the market.


Each style has been designed and tailored specifically with active lifestyles in mind. Whether you're playing sports or working long shifts, we guarantee that our period underwear will keep you feeling fresh, comfortable and confident all day.


And in case that's not enough to convince you, Icon's range of period pants are used and trusted by some of the UK's leading athletes, including Rugby Player and TV Presenter Rachael Burford, England Cricket Player Lydia Greenwood and QPR Football Captain Hayley Peacock. We are also the proud partners of Vitality Superleague Netball Club, London Pulse, as well as England Rugby League and The Blaze.