ICENI announce partnership with The Blaze cricket as part of wider female athlete health initiative

• ICENI announce partnership with The Blaze cricket ahead of inaugural season 

• ICENI is the only sports performance period-wear product on the market and enables athletes to compete with confidence.

• Partnership comes as part of 6EZ Group’s wider Female Athlete Health and Performance Programme 

• The Blaze athletes will now be using the Warrior Boy Shorts and Hipster Pants 

Sports performance period-wear brand Iceni is proud to be a part of a new partnership with The Blaze, the UK’s new home of elite women’s cricket in the East Midlands. 

The Iceni partnership is part of a wider initiative by end-to-end sports consultancy 6EZ Group called the Female Athlete Health and Performance Programme. The programme, which houses a number of brands and products, is designed to remove barriers for women and girls in sport by pairing education and insight with a suite of solutions to enhance performance at both elite and grassroots level. 

As a result, The Blaze will now be using some of the most innovative women’s sports performance products including Iceni’s Warrior Boy Shorts and Hipster Pants. 

Iceni was first created by Francesca Hansen and former international netball player, Vanessa Smith, and is the only sports performance period wear brand in the market. The inception of Iceni was first sparked by the fact that many females experience a desire not to train while on their period. 

Further research led Francesca and Vanessa to developing safe, reusable period wear that is tailor-made for sport and is both environmentally and economically sustainable. 

Sally Clarke, Team Operations Manager at The Blaze, said: “We are thrilled to be partnering with 6EZ Group to deliver this programme. These solutions will help our players to train and compete with confidence, as well as helping to remove barriers for younger players in the sport. 

Educating the future generation of females in cricket is imperative for the longevity of the sport and is something we’re proud to be enabling at The Blaze.”

Co-founder of Iceni, Vanessa Smith, said: “We are really excited to be partnering with The Blaze cricket. Periods in sport is something that should never distract you from being at the top of your game and we’re happy to be helping to remove that barrier for The Blaze athletes”. 

Francesca Hansen, Co-founder of Iceni, said: “We are really pleased to be collaborating with The Blaze and introducing Iceni as one of the key performance tools for these elite athletes. We wish them the best of luck in their inaugural season and hope that this product helps to bring them confidence on and off the pitch.”